The Operator-Builder CRO.
I build AI-native revenue systems for the technical-buyer sale.
Six revenue scaling cycles. $200M+ in ARR scaled.
Former CTO. CISSP.
I build AI-native revenue systems for the technical-buyer sale.
Six revenue scaling cycles. $200M+ in ARR scaled.
Former CTO. CISSP.
Strategic Impact
| Tehama | PKWARE | Equus | Broadwing | |
|---|---|---|---|---|
| Mandate | Enterprise SaaS category creation from zero | Post-acquisition GTM integration across two acquired technologies | $10M new ARR and Asia-Pacific entry inside 15 months | Rebuild commercial org of 150-person systems integrator entering AI/ML categories |
| Approach | Built category from zero; 5-person team delivering what typically requires 30+ reps | Harmonized sales motion; retained top performers; 91% forecast accuracy; 50% cycle reduction | Built 50-person global team across 5 offices; 0% regrettable attrition; 15% ACV increase | Redesigned GTM motion; launched 3 new AI/ML service lines; 32% ACV lift |
| Revenue | $0 to $27M ARR | $60M to $75M ARR | $45M to $55M ARR | 52% revenue growth |
| Team Size | 5 FTE | Global sales org | 50 across 5 global offices | 150-person systems integrator |
| Tenure | 5 years | Defined integration mandate | 15 months | Defined mandate |
| Notable Logos | ARM, Upwork, Booking.com, federal agencies | Fiserv, JPMC, Visa, Wells Fargo, UnitedHealth | Bank of America, Deloitte, KPMG, 3M, IBM, Disney, Toyota | HPE, Snap, Mizuho Securities, Google, federal agencies |
What people say
"Craig is a strong leader that fosters collaboration both within the team as well as across teams. His demonstrated expertise in the cybersecurity industry, product depth and deep knowledge of sales/GTM execution is a unique find."
"I've worked with Craig for nearly a decade across multiple companies as both a partner and customer. What I really value is his combination of deep industry experience and his ability to see the macro picture. Craig is a really great communicator and leader."
"He successfully led a significant GTM change management project which was highly impactful on our business. Through working with him, I have learned so much about alternative sales strategies and approaches."
"He knows how to start from scratch and build to scale. He was integral to our success at DriveDev, Blackbird, Pythian and Tehama, and I miss him all the time."